The hotel will be managed by Whitbread under their brand hub by Premier Inn. hub by Premier Inn is an established portfolio of city centre hotels by Whitbread, the UK’s largest hotel business and a FTSE 100 company.
The hotel will be publicly accessible between 7am and 11pm. Outside of these hours access will be available to checked in guests by way of a keycard access system and to other guests outside these times by prior arrangement with the hotel.
Reservations for the hotel will be made either online, over the phone or in person at reservation kiosks with operational assistance. The Brunswick Centre itself is monitored by 24/7 CCTV and patrolled during the day and night. Additional security measures are being developed for the proposed hotel to complement the existing security. The hotel manager will act as a dedicated community contact to ensure that any concerns can be dealt with efficiently.
Staffing and Training
Whitbread is committed to investing in the skills development of their current and future workforce. Whitbread aims to employ staff from the local area and surrounding areas for the hotel and lounge. They will work with the council’s economic development and local procurement team, to discuss employment and skills objectives. All training is undertaken directly by Whitbread’s own in-house teams and select external partners. They have won awards for their approach to creating an equal and inclusive workplace. Whitbread are considered a top employer by the Top Employers Institute.
Management of the Ground Floor
A lounge and bar area at the lower ground floor within the hotel will be accessed from within the hotel. The bar will act as a meeting point for co-working, guests, and the public to enjoy the space. It will be actively managed, and staffed during scheduled opening hours, subject to licensing.
Hotel management will communicate with local community policing to build a strong relationship and become a key part of the local community. There will be no additional areas that would be used for private hire. Our restaurant and bar will be available to all guests during licensed hours only.

Concept CGI: Hotel Check in Kiosks

Example Food and Beverage Space, providing opportunities for flexible work and collaboration
The hotel will be managed by Whitbread under their brand Premier Inn Hub.
The hotel would be publicly accessible between 7am and 11pm, after which time it will only be accessible to hotel guests with a key card to protect the amenity of surrounding residents.
Reservations for the hotel will be made either online, over the phone and/or in person at reservation kiosks with operational assistance. The Brunswick Centre itself is monitored by 24/7 CCTV and patrolled during the day and night. Additional security measures are being developed for the proposed hotel to complement the existing security. The hotel manager will also provide a designated community contact to ensure that any concerns can be dealt with in an efficient manner.
Staffing and Training
Whitbread is committed to investing in the skills development of their current and future workforce. Whitbread aims to employ staff from the local area and surrounding areas for the hotel and lounge. They will work with the council’s economic development and local procurement team, to discuss employment and skills objectives.
Management of the Ground Floor
A lounge and bar area at the lower ground floor within the hotel will be accessed from within the hotel. The bar will act as a meeting point for co-working, guests, and the public to enjoy the space, which will be actively managed, and staffed during scheduled opening hours, subject to licensing.
Hotel management will liaise with local community policing to build a strong relationship and become a key part of the local community. There will be no additional areas that would be used for private hire. Our restaurant and bar will be available to all guests during licensed hours only.
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